western financial group inc. - canada's insurance broker

A broker works for YOU — they shop multiple insurance companies to find the best coverage and price. An agent works for ONE insurance company and can only sell that company's products. Brokers can compare 10-20 insurers at once, saving you time and usually money.

No — brokers are paid by the insurance companies through commissions, not by you. The price you pay for insurance is the same whether you go through a broker or directly to the insurer. But brokers often find better rates because they can compare multiple companies.

Use a broker when: you're buying a home, getting your first car insurance, starting a business, your renewal went up significantly, you've had claims and need help finding coverage, or you simply want someone to shop the market for you.

Yes. Brokers have access to specialty markets and high-risk insurers that aren't available to the public. If you've been denied by one company — due to claims history, driving record, or property issues — a broker can often find coverage elsewhere.

At least annually at renewal time. Also review whenever you: buy or sell a home, get a new vehicle, start a business, get married or divorced, have children, or make major purchases. Your broker should proactively reach out at renewal to review your coverage.